Did you know that there are over 300 million blogs on the Internet? This staggering number makes sense as blogs are incredibility popular; they’re a great medium for attorneys because they allow experts to share lesser-known information with other people from all around the world.
You might be surprised to know that there are a lot of law firms and lawyers that write and produce their own blogs.
There are a lot of advantages for maintaining blog for your law firm, here are some of the benefits of starting a legal blog:
It Can Attract Potential Clients
The majority of claimants considering working with a lawyer do some research before hiring one. They may ask for recommendations from friends or family, but a lot of research is done online. The more relevant content you have on your blog, the more ways claimants can find you. Continuing to upload of variety of content that readers find useful and helpful will help you build a relationship with the readers.
For example, if you are a Social Security attorney, you could write a blog post on the differences between SSDI and SSI or if you are a personal injury attorney, you could write a post that can help claimants understand contingency fees. By providing useful content to potential clients, you’re giving them a reason to keep coming back to your firm’s website.
A Way to Show Your Legal Expertise and Credibility
When people have legal questions, unless they personally know a lawyer, they may go online for answers. Regularly updated and insightful blog posts that contain helpful information can help a lawyer demonstrate and establish their expertise in a particular area of law.
It Can Help with Search Engine Optimization
Blogging is one of the easiest ways to improve your rankings in search engines. Google, Bing and Yahoo all use complex algorithms to display search results they think are the most relevant to users when they search for a particular topic online.
By creating content that is full of relevant keywords, your website may perform better in search engine rankings, allowing claimants to find your firm’s website before your competitors’ websites . This will make your website more accessible to online users who are searching online for legal services.
While the benefits are numerous, creating a successful legal blog does take some time. Blogging, like any other component of running a successful law firm, takes practice and patience to eventually become profitable. Once you’ve found your “voice” as a blogger and are able to target the audience you want, you can start to differentiate yourself from your competition and you can start reaping the benefits by signing more clients who find your firm through your blog.
Because the legal industry is so competitive, it’s unlikely that your blog alone will be able to generate enough clients for your firm to work at full capacity. Having a blog and maintaining it would only be a part of a firm’s overall acquisition strategy. Therefore, if you’d like to supplement your marketing efforts with legal leads, give us a call today at 617.800.0089. We’d be happy to discuss pricing and availability with your firm today.